Tuesday, January 18, 2011

Poster Research

The poster has a plain red background. It's simple, goes well with the text and images used and really highlights the main image.
The title is made very clear, and having a yellow background to it really makes it stand out against the other text used - which is all plain white and in capitals.
The two main characters we are shown are an obvious detective, who has a straight face, but seems slightly distracted by the feme fetal. And the feme fetal herself, who looks seductive with a knowing look on her face. Both are wearing conventional clothes, as the detective is dressed in a grey suit, and the feme fetal is dressed in black - possible symbolising her darker side. Her hair is also dark, and contrasts with her red lipstick. characters associated with dark hair and red lipstick are often dark mysterious characters, so it's safe to jump to teh conclusion that though the feme fetal may be interested in teh detective, she's not completely on his side.

Underneath them, near the title we can see two smaller characters. They are also dressed in traditional 1940's style clothing, and one is also pointing a gun. This could show that there will be a bit of action in the storyline.



The title is large and red - which draws your eye to it. The font is also quite feminine, which may fit in with the feme fetal having a big role in the film. Suprisingly, the largest character shown on the poster is the feme fetal. She's leaning against part of the title, looking directly at you adn seems very confident. Unlike other feme fetals, she doesn't seem seductive or mischevious at all at first glance.
The detective is shown near her and is smaller, showing he may not have as bigger role as she does. He's dressed in typical 1940's clothes and looks just how you'd expect a film noir detective to be.
Under them, the smallest character on the poster, is what seems to be a villain or other important character. They are also wearing the typical clothes, and their back is shrouded with shadows - possibly telling us he's the villain or on the villains side. He's holding a gun as well, like in The Killers poster, to possibly show that there will be some action in the film.

The background is half plain white, and the top half is a dingy bluey green mix. The white at teh bottom works well, as it goes with the title colour and makes it stand out. If the whole poster was the blue shade, i don't think teh title would of looked anywhere near as nice as it does. The dark colours at the top could show the mystery and mixed intentions that will happen in the film.


The font is in a bold, plain font and red. To make it stand out more from the background, theres a white highlight around it. The background is again a dark dingy blue colour and gets darker as it elavates to the top, near the feme fetal.
The feme fetal seen in the poster has a mixed expression on, but to me looks very knowledgable, probably about what the detective wants to find out. She stands out, and her face has been made to be a lot bigger than the detective. Sicne it's only her face shown, this could mean her body or sexual appearance doesn't matter to the detective, all he cares about is the information to solve the case.
The detective, unlike other posters, looks a bit naieve and possible unsure, but still keeps an expresionless face on. He's wearing the conventional clothing, and is carrying a gun, again probably symbolising the action. from how their set out on teh poster, i would say that he works with the feme fetal, but is not close to her in anyway, as he still has his back to her.
CONVENTIONS

From these posters, and others i've seen, i'd say that there are a few simple conventions each follows.
The title should stand out a lto more than any other text, and is usually at the bottom of the poster.
The feme fetal will be shown on the poster, even if her personality differs from each film, she will also still look attractive.
the detective will be on the poster somewhere, possibly interactive with the feme fetal.
Somewhere on the poster, if there's action in the film, there will probably be a gun on the poster.
The background colours should compliment the title/ theme of the film.

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